XRoads Live – Annie The Musical
Brochure design, POS designs, billboards & bus shelter ad designs, poster design & social media adverts
A bold, high‑impact campaign for a beloved stage production.
Annie The Musical needed a promotional campaign that captured the energy, charm, and nostalgia of the show while appealing to modern audiences. The goal was to create a suite of print and digital assets that felt polished, theatrical, and instantly recognisable — supporting ticket sales and building excitement in the lead‑up to opening night.
The Brief
- Develop a cohesive visual campaign
- Create print and digital assets for multiple formats
- Ensure clarity, legibility, and strong hierarchy
- Maintain consistency across all promotional channels
- Deliver fast turnaround for production deadlines
The Approach
We built a visual system centred around bold typography, strong colour contrasts, and imagery that captured the heart and optimism of the show. The campaign included:
- Posters and banners
- Social media graphics
- Digital ads
- Event signage
- Promotional collateral
Each asset was designed to work seamlessly across print and digital environments, ensuring the campaign felt unified and professional.
The Outcome
The final campaign delivered a polished, high‑impact presence across all touchpoints. The visuals helped drive awareness, support ticket sales, and create a strong, memorable identity for the production.
