The Burchgrove Group

Catalogue design, brochure design, poster design & social media image design 

Elevating two iconic home‑fragrance brands with refined, retail‑ready design.

The Burchgrove Group is home to some of Australia’s most recognisable fragrance and lifestyle brands, including Peppermint Grove and Mews Collective. Both brands required a suite of premium marketing materials that reflected their unique personalities while maintaining a consistent, high‑end retail presence across stores, online platforms, and promotional campaigns.



The challenge was to create visually cohesive assets that honoured each brand’s distinct aesthetic — Peppermint Grove’s clean, elegant minimalism and Mews Collective’s bold, expressive patterns — while ensuring all materials were production‑ready and adaptable across multiple formats.

The Brief

  • Design seasonal and core product catalogues
  • Create digital and print advertising assets
  • Develop in‑store POS materials and posters
  • Maintain brand consistency across two distinct visual identities
  • Support retail partners with clear, polished promotional collateral


The Approach

1. Product Catalogues

We developed beautifully structured catalogues for both brands, focusing on:

  • Clean, spacious layouts
  • Clear hierarchy for fragrance notes, sizes, and pricing
  • Seasonal storytelling and collection highlights
  • Retail‑friendly formatting for both digital and print distribution

Peppermint Grove’s catalogue leaned into soft tones, refined typography, and generous white space, while Mews Collective embraced vibrant patterns, expressive colour, and bold visual moments.

2. Digital & Print Advertising

We created a suite of campaign assets designed for:

  • Social media
  • Email marketing
  • Online retailers
  • Print publications
  • Retail partner promotions

Each asset was tailored to the brand’s personality, ensuring instant recognition and strong visual impact across all channels.

3. POS & Posters

To support in‑store visibility, we designed:

  • Counter cards
  • Shelf talkers
  • A‑frame posters
  • Collection launch posters
  • Retail display signage

These pieces were crafted to be eye‑catching, easy to read, and aligned with each brand’s premium positioning. The goal was to help retailers create beautiful, cohesive displays that elevated the customer experience.

The Outcome

The final suite of materials strengthened the retail presence of both Peppermint Grove and Mews Collective, delivering:

  • Consistent, premium branding across all touchpoints
  • Clear, retail‑ready product communication
  • Stronger visual impact in‑store and online
  • Flexible assets that could be used across multiple campaigns and seasons



These designs supported the brands’ growth, improved retailer engagement, and helped maintain their reputation as leaders in the Australian home‑fragrance market.